The Hub
Blog.

Practical guides for hotels, villas, restaurants and local businesses in Mykonos. What things cost, what is worth it and what is not, how to get ready for next season. From the Hub team, in language a business owner understands — not a developer.

Digital Marketing →
Hotel Email Marketing: Pre-arrival Sequences That Convert

From booking confirmation to check-in day — 5 emails that increase upsells, cut cancellations and build a review pipeline.

360° Photography →
How a 360° Tour Increases Villa Bookings: Real Numbers from Mykonos

300% more engagement, 2x longer session time, +25% conversion rate. Examples from real Mykonos villas that added a 360° tour.

Branding & Print →
Brand Identity vs Logo: Why Your Restaurant Needs Both

A logo is 10% of a brand. What a brand identity includes, why a logo alone isn't enough for a Mykonos business, and when to invest.

Web Design →
WordPress vs Shopify for a Mykonos E-shop: Which Should You Choose?

A platform comparison for local brands, jewellery, leather and gifts. Cost, flexibility, Greek couriers, VAT, payments. What fits your e-shop.

Digital Marketing →
Local SEO for Mykonos: 10 Steps to Rank in Google's Top 3

Google Business Profile, schema markup, local citations, reviews. Everything you need to dominate the local pack for your island.

Digital Marketing →
Facebook & Google Ads for Mykonos Villas: A Guide to Direct Bookings (2026)

How to escape Booking.com commissions and win direct bookings through Meta Ads + Google Ads. Budget, audience, creatives, ROAS.

Branding & Print →
Restaurant Menu Design in Mykonos: 7 Things to Know Before You Print

From laminated menus to QR codes and seasonal updates. A practical guide for restaurant owners who want a menu that sells.

Web Design →
How Much Does a Hotel Website in Mykonos Cost? Every Hidden Fee

Setup, hosting, maintenance, booking engine, multi-language. What's included and what isn't when you commission a hotel website in Mykonos.

360° Photography →
How Much Does a 360° Virtual Tour for a Mykonos Villa Cost? Full 2026 Guide

From €500 to €1,500+. We break down every Matterport package, hosting, drone and the hidden fees you should know before you book a 360° photographer in Mykonos.